Real-time analytics allows businesses to get insights and act on data immediately or soon after the data enters their system. They handle large amounts of data with high velocity and low response times. For example, real-time big data analytics uses data in financial databases to inform trading decisions.

Online marketing is the practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more.

Pay-per-click is an internet advertising model used to drive website traffic, in which an advertiser pays a publisher when the ad is clicked. PPC is associated with first-tier search engines. It is an internet promotion measure to drive targeted traffic. PPC advertisement can also be used on diverse platforms like social media.

Email marketing is sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations and cost-effective tool to drive sales.